Beards are back in fashion. They’re no longer just for lumberjacks and bikers, though unless you’re either of those things, careful grooming is a prerequisite for rocking one.

This is because facial skin is very delicate, even if your name is Chuck Norris, and dries out very easily. This can lead to an accumulation of dead skin flakes, wiry and uncontrollable bristles, and that unbearable itchiness you thought would leave you forever after the first week or so.

The best solution is to apply a lotion or oil that nourishes and moistens your cheeks, makes it easier to comb and style your soup catcher, and allows for faster and fuller hair growth.

This makes any beard much more pleasant to look at and touch, while this coffee-infused balm provides a masculine scent without the offensiveness of tobacco smoke or axle grease.

All the ingredients, including the freshly-roasted coffee beans, are certified as organic, so you won’t need to worry about the unintended consequences some artificial cosmetics might have.

This does mean that you’ll pay extra for this premium product, but it seems to be worth it. Unlike with some other brands, this balm is easily absorbed by your beard and skin, the result doesn’t look greasy, and the scent, while definitely discernible, isn’t overpowering.

If your beard is your pride and joy, you’ll appreciate what a difference using a good beard balm can make. If this is prepared from all-natural ingredients and leaves you smelling like a barista, so much the better.