It’s no secret that disposable plastic bottles cause immense ecological damage to the planet. What’s less obvious is that the cost of the bottle and delivering water instead of pumping it actually exceeds that of the water inside.

In fact, branded water is usually nothing very special, “spring” water often being no different than what you can have at home if you invest in a water filter. If we even have sprinkler systems to control the water in our garden, how difficult can it be to control the water quality in our home?

With all of this in mind, it seems that the only reason water bottling companies are making money is clever marketing. Bringing along your own water is somehow less “cool” than buying it at at an outrageous price.

Well, this doesn’t need to be the case any more, at least not for kids. Every time you tilt this bottle up to take a sip, its LEDs light up a design on the clear body in a way that will cause people to do a double-take. There are ten different patterns available to suit almost any child’s personality and interests, and the color of the light can be changed by pressing a button.

It holds 14 ounces, which should be enough to get most youngsters through a school day or road trip. More importantly for a product aimed at children, though, it’s very tough, being made from a polycarbonate-like plastic that’s BPA free and won’t crack easily.

The lid is also well-designed and sealed with a durable silicone gasket instead of relying on you to tighten it until it creaks. The spout is covered with a clear lid for better hygiene, and a large push button makes opening it easy even for fumble-fingered toddlers.

This is definitely something most kids will enjoy using, although we shouldn’t be surprised if they started showing up at music festivals and similar events. The only thing you might not like about it is that it requires three AAA batteries to run, although the battery life is long enough for this not to be that much of an issue.