Yes, this is indeed the famous roaring Chewbacca from the Chewbacca Mask Lady, who’s real name is the much less catchy Candace Payne. If you need some context as to why this rather cheap mask is so famous, here’s the basic story.

Back in 2016 Candace made a video of herself wearing the mask in her car and posted it to Facebook. In the video the roaring action of the mask gives her contagious fits of laughter. She’s just caught in a moment of pure joy. The video really resonated with people and spread like wildfire.

The video increased demand for the mask by so much that supplies almost immediately ran out. Payne herself became a minor celebrity and various Star Wars-related companies showered her with gifts and merchandise to the tune of $420,000. Not bad for the 4 minutes she spent making the video!

So what about the mask itself? It’s actually a very neat toy. As you wear it, opening your own mouth works the mouth of the mask, which plays a recording of Chewie’s unmistakable mouth noises.

In terms of the mask mold itself, it’s pretty good for the money, although now that the mask is famous in its own right there’s no way they’d dare change the design. Although the viral video that spawned the craze for this particular toy has now cooled, you can still own a little piece of internet and Star Wars history. Even people who aren’t fans of Star Wars should pick up this particular piece for their collections.